overview
IN THIS VIDEO:
Planning your course
Helpful hardware
Helpful software
Day-of tips
Ways to engage families
Recording and editing
Marketing and growth
prepare
The most important thing you need to do is plan your course.
DOWNLOAD THE TEMPLATES:
PLANNING YOUR COURSE TEMPLATE
STORYBOARDING TEMPLATE
setup for success
HELPFUL SOFTWARE:
Zoom - Video Conferencing
Calendly - Schedule appointments and classes sync’ed with your calendar
MemberSpace - Monetize your website, lock up pages/content
Video Editing Software - Corel, Filmora, Adobe Premier Pro, iMovie
Loomly - Social Media Scheduling
Canva - Easy-peasy, beautiful graphic design templates
ConvertKit - Email Marketing
Zapier - Software that links up and automates all the above software
[M]otherboard - Educator Portal and Parent App
BUILDING A WEBSITE
Learn best practices, call to actions, layouts, and hosting platforms!
Led by Andy Drogo: Website creator, design guru, and [M]otherboard co-founder.
BIRTH STOCK PHOTOGRAPHY
Want to make a stunning website? Sign up for our diverse stock photography gallery through Lane B Photography.
MONETIZING YOUR WEBSITE
Locking up Content and Offerings
Everyone has something special they can share online. Using tools like MemberSpace you can lock up pages and/or content on your website, creating an exclusive “Members-Only” experience for your customers. For those of us struggling in a service-based market, this is an EXCELLENT way to create passive recurring revenue!
ready… set… go!
Getting the word out, filling your classes, avoiding common mistakes.
CALENDLY - Using Software to Schedule appointments
Run by [M]otherboard CEO Amy Haderer, we will discuss how you can use software like Calendly to schedule appointments, automatically set up video chat with Zoom integrations, in a beautiful, synced, and integrated way. Add payment, embed into your website, and more!
LANDING PAGES
14 tips on building beautiful, engaging, CONVERTING landing pages. This is the first step in your “funnel”, how you get people introduced to you, your services, and why they need you. Never waste a lead, always engage via email since it’s the one method of contact you control entirely!
Join Mandy Irby (aka "The Birth Nurse") as she walks us through video editing.
Recording birth content can help you:
Create a client portal they can refer to before you join them in labor, or if you're doing virtual support
Allow you to reach a wide audience by hosting/selling your courses online
Generate passive, recurring revenue through online courses
EMAIL AUTOMATIONS
Using ConvertKit, Amy will show you how to build Visual Automations that take your future and current clients through a sophisticated funnel. You can build automations that change based on behavior such as a link clicked, a package purchased, or if they sign up for a particular form/landing page. It’s wicked cool!
grow
Tips and best practices for getting truly SEEN.
SEO - SEARCH ENGINE OPTIMIZATION
Frustrated with your page rank? Learn best practices for ranking on Google and other search engines with [M]otherboard CEO Amy Haderer Anna Addoms.
FACEBOOK FOR BUSINESS
Does Facebook Pages, algorithms, Ads Manager, and Business Manager confuse you? Learn Facebook Best Practices from Anna Addoms!
EMAIL FUNNELS/SEQUENCES - Build the relationship!
Amy always says that birth-workers are often the BEST at marketing because they’re all about building that relationship. That’s all an email sequence is… leading someone through a story, asking questions, being helpful, etc. Using ConvertKit, Amy will walk you through an engaging email sequence.